01
THE PRODUCT IS THE PLOT
Give people something worth repeating.
We find the tension, truth, and advantage already hiding in the product.
FULL-SPECTRUM GROWTH FOR B2B
BROOKLYN / INDEPENDENT / SENIOR-LED
Lonely is the growth agency for category-defining products ready to become impossible to miss.
SEO. AEO / GEO. Paid ads. UGC. Influencer marketing. One senior partner across every surface where demand starts.
FROM IDEAATTENTION COMPOUNDSTO MARKET
01POSITIONING
02CREATIVE
03B2B UGC
04CREATOR SYSTEMS
05PAID DISTRIBUTION
PROOF, NOT PROMISES
11M+
ORGANIC VIEWS + LISTENS
Across venture-backed companies and our own builds, we have turned sharp products into millions of impressions and product moments. Search, paid acquisition, UGC, and influence built as one growth system.
We know what it feels like to carry the number.
FROM IDEAATTENTION COMPOUNDSTO MARKET
01POSITIONING
02CREATIVE
03B2B UGC
04CREATOR SYSTEMS
05PAID DISTRIBUTION
MILLIONS
OF IMPRESSIONS FOR VENTURE BACKED COMPANIES
100s
CREATORS RECRUITED, BRIEFED + RUN
MULTIPLE
1M+ ORGANIC BREAKOUTS
4M+
REAL PRODUCT MOMENTS
CASE STUDY / 001
We don't advise from the sidelines.
BetSync is our sports-betting research platform. We conceived it, designed it, engineered it, launched it, and owned the work of making it matter.
BETSYNC / RESEARCH CONSOLE
MODEL v4.2SLATE
NBA / 12 GAMES
MARKETS
1,480 PRICED
REFRESH
REALTIME
MARKETLINEMODELEDGE
POINTS27.529.4
REBOUNDS8.59.1
ASSISTS6.56.2
THREES3.54.3
STEALS1.51.4
EDGE DISTRIBUTIONLAST 48 SLATES
REAL PRODUCT / LIVE
BETSYNC
OUTCOME
1,000+ PAYING USERS
REACH
MILLIONS OF ORGANIC VIEWS
ROLE
PRODUCT / ENGINEERING / GROWTH
STATUS
LIVE
More than 1,000 paying users. Millions of organic views. Proof that product, story, and distribution hit harder when ownership stays connected from build through growth.
MORE SIGNAL →THE LAWS OF ATTENTION
02
PEOPLE CREATE BELIEF
Logos announce. People persuade.
The story travels farther when a real person can make it theirs.
03
THE FEED KNOWS
Polished is not the same as native.
If the work feels imported, over-approved, or rented, it disappears.
04
FAME COMPOUNDS
Known beats briefly viral.
Distinctive presence turns recognition into preference. Preference becomes demand.
THE OPERATING PROOF
The person advising the work has carried the work.
INSIDE THE BUILD
01EARLY-STAGE OPERATOR
Product / growth / distribution
ACROSS EVERY FEED
02MULTIPLE 1M+ BREAKOUTS
LinkedIn / X / TikTok / Instagram / YouTube
BEHIND THE MOMENT
03HUNDREDS OF CREATORS
Sourced / briefed / managed / amplified
UNDER REAL PRESSURE
04PRODUCTS WITH PAYING USERS
Built / shipped / grown
THE ENGAGEMENT
GROWTH
SYSTEMS
One growth partner. Every place demand begins.
Strategy and execution across search, AI discovery, paid acquisition, UGC, and influence—connected by one sharp market position.
01
SEO
Technical and editorial search systems that turn existing demand into durable discovery.
02
AEO / GEO
Answer-engine and generative-engine strategy that makes your company easier for people—and AI—to find, understand, and cite.
03
PAID ADS
Focused creative, media, and iteration across the channels that can turn attention into qualified action.
04
B2B UGC
Credible product and category content built to feel native, useful, and worth watching.
05
INFLUENCER MARKETING
Trusted operators and creators carrying your story into the audiences that matter.
BEHIND THE WORK
FOUNDER / PRODUCT + GROWTH
MIKA ADLIN
Early-stage product and growth operator inside some of the fastest-moving startups in the world. Mika leads every Lonely engagement, connecting search, paid acquisition, creator programs, and product story into one system built to compound.